Posted on Leave a comment

How to Attract Love and Abundance with a Good Luck Talisman

How to Attract Love and Abundance with a Good Luck Talisman

By Ruby Warrington

On March 11, 2020

In Fashion, Luck, Style

How to Attract Love and Abundance with a Good Luck Talisman

According to my friend Luke Simon, an astrologer and energy worker, it was realizing he needed some juju to wear on his body that brought him to the world of crystals and crystal healing. Having recently moved to NYC from his hometown of Santa Fe, the intense atmosphere of the city that never sleeps often left him feeling drained and confused, as his own energy mingled with the chaos of the city streets. 

To help protect his energy reserves, he invested in protective black tourmaline and quartz crystals, worn in a little leather pouch around his neck. They weren’t jewelry; they were talismans.

In the dictionary, a talisman is defined as: “An object, typically an inscribed ring or stone, that is thought to have magic powers and to bring good luck.” And couldn’t we all use a little bit of that? Common examples of talismans from everyday life might be a classic diamond engagement ring, or a friendship necklace or bracelet. In both cases, a simple piece of jewelry takes on additional meaning, and is thought to safeguard the relationship it symbolizes in some way.

But a talisman can be any object that holds a deeper meaning for us. Even our phones! After all, our smartphones are shiny objects we keep on or about our person at all times and often decorate to make more beautiful. They’re where we store photos of the people we love and the apps that help connect us. As for offering protection? I’m sure I’m not the only one who feels less “safe” if I accidentally leave the house without my phone!

I even know one woman who would get a regular manicure with lucky symbols painted on each nail, like a hamsa, or an evil eye. Every time my friend looked down at her hands, she was activating the talisman’s true purpose—which is to serve as a reminder of a positive intention. For her, it was:  I’m okay, the Universe has got my back.

Here’s how to find and activate your talisman:
Get your rocks on.
Yes, some stones are said to offer more protection than others (like Luke’s black tourmaline, for example), but the best way to choose a specific crystal as your talisman is to be open to whichever stone just “speaks” to you. Even better, there’s some pretty fab and protective crystal jewelry around these days.

Raid the family jewels.
Ask your mom or grandma if there’s a special piece of jewelry somewhere in your family history that you could inherit (read: breathe new life into and start wearing, stat). Ask about the person it originally belonged to, and use it as a way to connect to the energy of your ancestors.

Work your wallpaper.
I recently updated the background image on my iPhone home screen to an image of the Goddess Lakshmi, the Hindu deity who rules abundance. Lakshmi reminds us that we can only get as much as we give, and that the flow of abundance relies on this cosmic code—as I am reminded every time I look at my phone.

Pick a card, any card.
A tarot or other kind of oracle card can also become a talisman if you choose to work with it more deeply. Pick a card at random or select one that resonates strongly with you, and then find ways to incorporate it into your life. Maybe you make a special place for it in your wallet, or keep it somewhere you can see on your desk and allow it to trigger positive intentions every time you look at it.

No matter what you choose to be your talisman, I have not doubt that it bring you health, wealth, and abundant love.

Photo by Amadeo Muslimovic

Want more spirituality, mysticism, and advice for bringing your spirit to the next level of awesome? Follow us on Instagram.

Posted on Leave a comment

Your Weekend Love Horoscope for July 28-31: Listen to Your Heart!

Your Weekend Love Horoscope for July 28-31: Listen to Your Heart!


On July 28, 2017

In Aspect, Romance, Spirit

Your Weekend Love Horoscope for July 28-31: Listen to Your Heart!

On Friday, when the emotional Moon conjoins generous Jupiter, all that you want is within your grasp—if you truly want it. Spend some time making sure you know what your heart wants before making any moves, especially on Saturday, as the moon enters serious Scorpio and a relationship heats up. In all encounters, be true to yourself, and be honest and generous with others. The more you open your heart, the more love you’ll allow in.

Aries Weekend Love Horoscope
On Friday, you’re getting tons of invites, but tune into your intuition to figure out what speaks to you—Netflix and the couch might be the ideal option. On Saturday, a Moon-Venus trine makes everything feel effortless. Enjoy, and go with the flow. Single? Don’t be surprised if a last minute invite pops up—absolutely say yes. On Sunday, the stars suggest a drama-filled day where conversations are taken the wrong way and annoyances fester, but luckily, the evening ends smoothly. Who said a kiss can’t make everything better?

Taurus Weekend Love Horoscope
You’ve had an intense week, so of course you want to blow off steam on Friday night. Just try to avoid blowups or misunderstandings. Give yourself a curfew, and don’t get pulled into other people’s drama. A late-night Venus-Uranus sextile on Saturday cranks up desire—don’t be surprised if what was meant to be a low key afternoon turns into something much more intense. On Sunday, things may not go the way you expect. Before you lash out, take a deep breath and think longterm. It’s not a blowoff until you have more evidence to the contrary.

Gemini Weekend Love Horoscope
The stars are nudging you to go out on your own on Friday night. Whether you’re single or attached, your day-dreamy sign needs some solo time to revitalize its energy and inspiration. On Saturday, the Moon-Mercury sextile demands that you have that tough conversation you’ve been trying to avoid for awhile. Even if it’s with a newish date, if you don’t bring up an issue that’s been nagging you, it’ll only come back to haunt you later. The heat cranks up on Sunday. Get into bed with your partner and spend some time there, or indulge in a solo fantasy session.

Is this true love? Get two valuable perspectives.

Cancer Weekend Love Horoscope
Always emotional, Crabs are extra vulnerable to others’ emotions on Friday. Surround yourself with positive people. Saturday, your mood may get intense. If you’re not up for conversation, spend time on your own, learning something new. Changing up your regular routine will open your mind and your heart. On Sunday, a Moon-Neptune trine brings you to a more stable (and connected) emotional spot. Staying close to home is exactly what you need. Let someone take care of you for once.

Leo Weekend Love Horoscope
All you want to do is relax on Friday, but a Moon-Pluto square suggests complications. So annoying. Instead of ignoring things, be direct and say what you need to in order to nip any misunderstandings in the bud. It’s your month, and the planets say you’ve got to roar to get what you want. On Saturday, manifest good things by making the first move. Single? Start a flirtation, don’t wait for someone to come to you. On Sunday, single and attached Lions can be flirtatious and open—but also a bit guarded. Things aren’t exactly as they may seem. But everything will become clearer later in the week.

Virgo Weekend Love Horoscope
The stars say Friday night is a great night to go out with a new person or crowd. On Saturday, a Moon-Chiron inconjunct ups your flirting game. Even if you’ve been together forever, sending a flirty Snap could bring your romance to the next level. You encounter some stubborn issues on Sunday. Don’t want to face them head on? Ignore and gloss over with some PDA. You’re not turning a blind eye, you’re simply choosing to dwell on the positive.

Need love advice? Get immediate answers and insight.
Libra Weekend Love Horoscope
It’s the weekend and life is good, Libra! A Moon-Pluto square makes it feel like the world was made for you and your crush. Enjoy the mood and don’t wait for the other shoe to drop. Things are great, so revel in the moment. Saturday is all about connecting with your crew at large. If you’re single, let friends know you’re willing to be set up, which might lead to some sweet surprises. On Sunday, passions clash for coupled-up Libras—but know a fight will lead to a very good makeup session.

Scorpio Weekend Love Horoscope
You’ve been turning inward a lot, lately, Scorpios. While that introspection is valuable, too much of it can leave you feeling vulnerable. Head out on Friday night and get your flirt on. On Saturday, do something you want to do. Exploring crystals or other power jewelry could be a great option this weekend; you may need a talisman to help anchor you to who you truly are. On Sunday, a Moon-Neptune trine amps up your fantasies, and you’re itching to make them a reality. Go for it. Getting intense in bed is the perfect outlet for a very up-and-down week.

Sagittarius Weekend Love Horoscope
To-do list? Forget about it! Friday is all about socializing. Say yes to a lunch invite, or hit up happy hour, and enjoy where the evening may lead. Expect adventure on Saturday, whether somewhere far-flung—or right in your own backyard. If you’re in the right mindset, anything can happen. A Moon-Mars tie on Sunday can crank up tensions; tame them by getting extra physical, either in bed or at the gym. And Sunday evening, plan to snuggle: Getting your touch on (even with a platonic pal) can make you feel a lot calmer. 

Unpack secrets about your romantic past, present, and future….
Capricorn Weekend Love Horoscope 
Friday is a major emotional roller coaster; spend the evening with someone you trust. Singles may be surprised that a seemingly platonic friendship has the potential for so, so much more. Saturday is social—go out with a group, whether you’re single or with your partner. Seeing your significant other interact with others can remind you just what drew you to them in the first place. Sunday is all about stability; hunker down at home, and come up with a plan (or a happiness board!) for how you’ll dominate August.

Aquarius Weekend Love Horoscope 
Friday is an ideal date night. The only catch is that, thanks to some planetary turbulence, the date you planned may not be the one you end up on. It’ll all work out, just go with the flow. On Saturday, an afternoon Moon-Uranus opposition makes you super sensitive. Embrace the tears; being vulnerable is part of your charm. Sunday is all about turning inward. Taking stock of what you want and what you have is key to moving forward.

Pisces  Weekend Love Horoscope 
On Friday, the stars suggest a surprise is in store for you. Check your texts, answer your phone, and open your mail—it may be easy to miss if your eyes aren’t wide open. On Saturday, the real world keeps getting in the way of romantic plans. Pick a block of time and get through your to-do list, so you can focus on love without distractions once the evening rolls around. A Moon-Neptune trine makes you feel like everything’s under control on Sunday. It is, but you’ve got to be proactive. For the next week, taking control and making the first move is key for manifesting the things you want.

Is your relationship headed in the right direction? Ask the Love Tarot. 
Read last week’s horoscope here, or check out your July monthly love horoscope!

Try these articles next: 
With These Daily Rituals, You’ll Be Invincible 
How the Moon Can Make or Break Your Sex Life 
How to Seduce Anyone, with Help from Their Zodiac Sign
Is Sign Compatibility BS or Essential? 
What Color is Your Sexual Aura?
How to Have the Summer Romance of Your Dreams

Posted on Leave a comment

6 Style Tips for a #HellaWitchy Wardrobe

6 Style Tips for a #HellaWitchy Wardrobe


On August 1, 2018

In Style

6 Style Tips for a #HellaWitchy Wardrobe

When we think of “witches” some might think of childhood Halloween costumes with pointy hats and broomsticks, or Hogwarts uniforms: nothing we would wear in everyday life. But that’s as old as Salem.

What’s up with your moods? Discover your true emotional nature…

Today, witchcraft is not just a craft, but a fashion movement. Millions of millennials are getting into the witchy aesthetic, which is similar to goth but with a more stylistic, earthy vibe. If you are just stepping into the bewitching style, you might feel a tad intimidated, but this guide will help you create a spellbinding wardrobe that will take you from mundane to magical.

#1 Paint It Black

?? Garden Goth ?? Sorry I’ve been a bit MIA lately! I started school and my marine biology internship the same week so I’ve been crazy busy ??? {DETAILS: Lipstick -> @katvondbeauty #nosferatu Hat -> @spirithalloween / Jacket & Top -> @houseofwidow & @dollskill / Skirt & Shoes -> @dollskill / Purse -> @disneyland / Necklace -> @openthecellardoor ??????} #dollskill #gothicfashion #plaidskirt #hauntedmansion #platformboots #veganleather #katvondbeauty

A post shared by ⚔️Kaitlyn Renee⚔️ (@noctis.moth) on

Black is a staple to a witch’s closet, the quote “I’ll stop wearing black when they make a darker color” is an understatement. Black is powerful, intimidating and allows you to blend in or stand out from the crowd—physical options that all witches love to have at their fingertips. It also goes with legit everything, making it the most versatile color in your closet.

Read this now: 20 Life Hacks for a Modern Boss Witch

Now, if you don’t want to wear all black every day, pair it with other magical colors like blood red, dark blues, purples and silver; basically any color that makes you think of the night sky. Kaitlyn Renee at @noctis.moth nails this look. She is wearing an strong and dramatic black leather jacket, black accessories but gets all the attention with her dark-colored plaid skirt. The look is both tough and flirty.

#2 Play With Fabrics

In the ruins ⛪

A post shared by ℳoonchild ℋel (@moonchildhel) on

If you do head for the all-black look, don’t forget to change up the fabric and texture. Classic witchy fabrics include faux leather, lace and velvet. Some fun combinations include a black velvet dress with leather boots or a lace bralette under silky sheer blouse.

Read this now: Need Luck? Use Witch Craft

@moonchildhel plays with texture and fabrics in her outfits by mixing a faux fur coat with a black sparkly dress and leather lace-up boots. The effect? Totally enchanting. Magic is all about experimenting, so play with the fabrics and looks that feel good to you.

#3 Find Your Talisman

Happy Monday from your favorite Glamour Ghoul! 😀 Contacts: @honeycolor_official Horns: @shopsteamwolf Necklace: @wonderlandmc98

A post shared by Zoie Campbell (@theblackmetalbarbie) on

A talisman is an object that brings out magical benefits like luck or protection to the wearer. A talisman is wickedly important for creating the witch look and can be anything from crystal jewelry and witchy symbols to Zodiac signs or favorite animal (real or mythical). Not only can it be a cool statement piece, but it’s a physical object you can wear to give you confidence and security. Just by touching it, it reminds you that you are a boss witch.

Zoie Campbell @theblackmetalbarbie plays a lot with necklaces and different jewelry, especially crosses like the one pictured above. All symbols have meaning, so do your research. For example, if you want to attract good luck, where a jade necklace.

#4 Chokers

“Never put your faith in a Prince. When you require a miracle, trust in a witch ?” Burn baby burn dress by @killstarco . . . . #altgirl #gothgoth #alternativefashion #nugoth #gothgirl #grungegirl #grungestyle #grungefashion #pale #paleskin #palegrunge #softgrunge #tumblrpost #tumblrgirl #goth #darkgrunge #darkfashion #gothgirl #outfitinspo #outfitideas #witch #gothic #witchesofinstagram #witchy #allblack #allblackeverything #killstar #wearekillstar #tights #choker

A post shared by Vanilla Syndrome (@vanillasyndrome) on

After the French Revolution, it’s reported that high society women would wear thin red ribbons around their neck, crossing over into an “X” on their back as a nod to those who had died at the guillotine—proof that chokers have always been an edgy statement. Thankfully the choker has become popular again but this time, with a gothic twist.

Read this now: 5 Magical Ways to Get Your Sexy Back

Blogger @vanillasyndrone is the choker queen and maintains the edgy look by layering chokers with necklaces, mixing spikes and gems. Of course you can go go the minimalist route with just a simple lace or a thin leather one.

#5 Makeup

Flew to Sacramento to receive the #LatinoSpiritAward from the California Latino Legislative Caucus [@latinocaucus] this morning, then drove to SF to play a show with @IAMX on not much sleep. Flying home in the AM to work on the upcoming 10th Anniversary party for @katvondbeauty. And all I can say is, who needs sleep when you have the support of a loving man like @prayers ??

A post shared by ??? ??? ? (@thekatvond) on

In Medieval times, religious groups condemn makeup for “challenging God and his workmanship.” Since then, makeup has had a bad rap for “tricking men” about the wearer’s appearance.

Forget the patriarchy! Makeup is about transforming your appearance into anything you want it to be. Go bold with dark red lipstick, smoky eyes, bold nail polish colors, and eyeliner wings sharp enough to slay anyone within striking distance. Makeup is supposed to be fun and empowering, like witchcraft, so experiment with different looks that make you feel powerful. And if you need makeup inspiration, check out the goth queen of makeup: Kat Von D.

#6 Find Your Level of Witchy

Mischief managed ✨?? Dress from @hellbunnyofficial Shoes from @tuk_footwear Glasses from @foxbloodshop PC @chrisvillain

A post shared by Dre Ronayne (@dreronayne) on

While you may love aspects of of the witchy aesthetic, you might not be into all of it, and that’s okay. You don’t have to dress like a coven queen every day of your life to still feel magical. Find your level of comfortable when creating a witchy wardrobe. If you wanna go all out, go all out. If you want to infuse different styles together (like vintage witch), that’s cool too. Even just using a subtle touch of magic in your daily style like a crystal necklace, or trying an all-black outfit is great. Just as long as you feel powerful and downright enchanting, then you’re creating the most magical closet.

The Ultimate Witchy Wardrobe Shopping List:

• Black dress (look for a dress with a Peter Pan collar, flowy maxi dresses, or velvet dresses)

• Black cardigan

• Black faux leather skirt

• Combat boots

• Bold lipstick (blood red, deep purple, black)

• Black eyeliner

• Crystal pendulum necklace

• Black velvet choker

• Spiky high heels

• Crop tops

• Faux leather jacket

• Lace bralette

• Floppy black sunhat

• Demin jacket with witchy patches and pins

• Stacked rings

—By Ellen Ricks

Ellen Ricks is a writer and fashion blogger who loves leopard print. Follow her on Instagram.  

Photo by @calluslestrangers

Posted on Leave a comment

Discover the Best Lipstick for Your Zodiac Sign

Discover the Best Lipstick for Your Zodiac Sign


On July 31, 2018

In Style

Discover the Best Lipstick for Your Zodiac Sign

Which star sign is suited to a rich matte finish and which should stick to shimmering satin? Who can carry a bold pop of color and who’s better with sheer touches, light as a feather? Read through to find your perfect lipstick match based on your Zodiac sign.

Understand the past, present, and future in one reading!


Bold, brave, the first sign in the astrological cycle, Aries can be too hot to handle with an impulsive, daring streak. She loves to embrace all that’s new—including the freshest trends—however her fiery passions can quickly cool. A fuss free member of the Zodiac she’s a fan of long-lasting color with no time wasted on reapplication; a classic red failsafe may win her heart but often this tomboy goes au naturale.

Celebrities: Lady Gaga, Kourtney Kardashian, Emma Watson, Kristen Stewart, Sarah Jessica Parker, Victoria Beckham and Kate Hudson.


Taurus has the prettiest lips in the zodiac. The darling buds of May, this sign has a pout that’s complimented by the most feminine tones —from a girlish dusty pink blush to the hottest fuchsia. Yet the Bull is no pushover, and will want a solid pigment (and strong liner) to emphasize this, their best feature.

Celebrities: Gigi Hadid, Adele, Amber Heard, Megan Fox, Jessica Alba, Penelope Crus, Kirsten Dunst and Cate Blanchett.

Read this now: Understanding Your Birth Chart


The witty communicator extraordinaire of the zodiac, chatty Gemini draws plenty attention with what comes out of her mouth! Though nothing extra’s needed to turn heads, she can embrace a fresh, sheer gloss with a light touch of shimmer. This sign has a youthful spark and bright-eyed appeal, so should avoid the heavy, aging effect of a dark lip.

Celebrities: Heidi Klum, Naomi Campbell, Amy Schumer, Angelina Jolie, the Olsen twins, Brooke Shields and Natalie Portman.


Ruled by the moon, Cancer is an inherently feminine zodiac sign, with notoriously luminous skin. They can enhance their naturally pearlescent glow with gentle coral, pinks and peach, with high shine or a satin finish. The mother hen of the zodiac, Cancer’s are picture perfect in reliable, traditional finishes, however they’re also one of the rebellious, moody signs, so can surprise friends with a daring look!

Celebrities: Ariana Grande, Selena Gomez, Khloe Kardashain, Solange Knowles, Lindsay Lohan, Liv Tyler, Jessica Simpson, Gisele and Diane Kruger.

Read this now: 12 Most Powerful Women of the Zodiac


Astrology’s lioness is the second-born of the fire element—the three zodiac signs that most easily sport a bold pop of color (the last being Sagittarius). Leo is dramatic, creative and at ease in the spotlight, and therefore can make a dazzling impression with a show stopping look. Blood orange, vibrant and royal reds are just some examples that work well on this sign of summer.

Celebrities: Jennifer Lopez, Demi Lavato, Dua Lipa, Kylie Jenner, Jennifer Lawrence, Madonna and Kelis.


Known for their earnest beauty, Virgo are the angelic, purists of the Zodiac, and often need only a hint of product to enhance their natural look. Earthy colors like plums, berry’s and tans,  can compliment their fresh, refined appearance. Neat, tidy and clean looking, they should avoid ostentatious and overt finishes, such as thick gloss or glitter.

Celebrities: Zendeya, Blake Lively, Beyonce, Michelle Williams, Evan Rachel Wood, Pippa Middleton, Cameron Diaz.


Beauty conscious Libra is the aesthetician of the zodiac, and will work her way around every option and offering at the beauty counter. Venus-ruled, the most pleasing statement will win out; this sign strives towards clean, understated appearances and a pleasant, balanced look—nothing too extreme. Attuned to what looks good, nude is a particular favorite.

Celebrities: Kim Kardashian, Bella Hadid, Gwen Stefani, Gwyneth Paltrow, Dita Von Teese and Kate Winslet.

Read this now: Your Sign’s Sexiest Scent for Fall


Mysterious, magnetic watery Scorpio likes to play her cards close to her chest, and will never reveal her secret weapon—a stunning berry lip stain. This sign wears subtle, smokey beauty styles better than any sign in the Zodiac, and is the master of transformation—the Pheonix. Crimson, maroon and oxblood are also mesmerizing on this seductive sign.

Celebrities: Kendall Jenner, Willow Smith, Julia Roberts, Winona Ryder, Katie Perry, Demi Moore, Lisa Bonet and Chloe Sevigny.


Adventurous Sagittarius likes to broach new frontiers, and will embrace a rainbow palette, experimenting with color in playful ways. This sign can pull off a solid pigment like violet, brick red or blue, creating a cartoonish look. Ruled by over-the-top Jupiter, this is the sign of the Zodiac most at ease with exaggerated beauty styles.

Celebrities: Hailey Baldwin, Taylor Swift, Miley Cyrus, Nicki Minaj, Scarlett Johansson, Britney Spears and Amanda Seyfried.

Read this now: The Best Shoes For Your Sign


At home in the practical, earthly realms as well as more magical planes, Capricorn the Sea Goat is an enigma with a beauty style to match. Classic, conservative and edgy, you’ll notice that this sign can adopt a super natural nude, captivating onlookers. An understated matte lip gives more time and space to appreciate their incredible bone structure!

Celebrities: Kate Moss, Michelle Obama, Naya Rivera, FKA Twigs, Zooey Deschanel and Vanessa Paradis.


The sign that dares to be different, Aquarius has a totally unique approach to beauty and they’ll push the boundaries in whatever direction they choose. A rebel at heart, they’ll dare to try a zany new color and totally pull it off. Forward thinking trends light them up, so metallic finishes and unusual effects will appeal; color changing lipstick is ideal for this revolutionary sign. She’s also happy to go bare faced, going against the grain whenever possible.

Celebrities: Chloë Moretz, Alicia Keyes, Paris Hilton, Amal Clooney, Oprah Winfrey and Shakira

Read this now: The Sexiest Jewelry for Every Zodiac Sign


Of all the water signs, Pisces is the most dreamy, artistic and soulful. Governed by the planet Neptune, this is the zodiac’s chameleon, and as such she can use ultimate creativity in her look. From multidimensional, to high shine, glossy, shimmering finishes are all suitable for the fish, the mermaid, the enigmatic sea siren.

Celebrities: Rihanna, Kesha, Drew Barrymore, Jessica Biel, Eva Mendes and Eva Longoria.—By Kimberly Peta Dewhirst

Born and raised in England, I currently live with my husband in Hong Kong where I’m a practicing astrologer and horoscope writer. I’m the founder of Star Sign Style, an online magazine reporting on fashion and beauty through the lens of the zodiac, and a resident astrologer for StyleCaster and YouCam Apps.

Photo by rawpixel on Unsplash

Posted on Leave a comment

The Best Shoes For Your Sign

The Best Shoes For Your Sign


On June 5, 2018

In Style

The Best Shoes For Your Sign

Thanks to spring cleaning, there’s probably some extra space in your closet. So what better excuse do you need to treat yourself to a new pair of sign-appropriate shoes?

Michelle Prentiss, a 2nd generation Astrologer, Intuitive reader and Integrative Nutrition Health Coach, who knows a thing or two about the best shoes for your sign, and recommends that you not only consider your zodiac sign but perhaps, more importantly, your rising sign. She says, “The rising sign represents the costume you wear and how you face the world, while your sun is your identity.” Since shoes can make or break an outfit, see which styles your sign should shop as well as some must-buy picks.

starfish summer sandal star sign


When buying a pair of shoes, the first thing Pisces should ask themselves is, “If a mermaid had feet, would she wear these?” If you answer ‘yes,’ then the answer is crystal clear. These Sealife sandals from Soft Surroundings are so mermaid-chic with their oversized starfish decor made up of dazzling beads and sequins that even Ariel would be jealous. To buy: Soft Surroundings


ballet flats leather shoe heart


Aquarius is known to be rebellious and non-conformist, which is why they will appreciate these flats by French Sole. The heart-shaped silver patches made of metallic leather are unique and extra fun—taking the classic ballet flat to a new, stylish level. To buy: French Sole

Read this now: Could Your Saturn Return Change Your Life? 

Lily Pulitzer gold wedge shoe sign heel


While Libra likes things that are aesthetically pleasing and feminine, they also want things to stay balanced. This wedge, from the classic brand, Lilly Pulitzer, epitomizes all that is right for Libra. So pretty you’ll want to wear them day and night, strappy ties keep you grounded despite the three-inch soles. To buy: Lilly Pulitzer 

floral sneaker trina turk laces shoes


Taurus is a sensual earth sign ruled by Venus who seeks comfort and romantic items like flowers. So, what could be more representative of the bull sign than comfy kicks in a bright floral print? These sneakers by Trina Turk X SeaVees pair well with everything from jeans and linen pants to flirty skirts and rompers. To buy: Trina Turk X SeaVees

Espadrille shoe signs comfort black and white summer


“Dynamic and assertive, Aries is ruled by Mars, the warrior planet,” says Prentiss. These camo print espadrilles by Callisto are a must-buy for the take-charge sign. To buy: Callisto

gucci flower slide summer sandal luxury


Capricorn likes tradition with a twist and these Gucci slides are no exception. Perfect for the pool or a casual stroll, the slip-ons combine the classic logo with a painted flower print. According to Prentiss, this sign (above all others) prefers to buy designer names because they know they are buying quality that will last a long time. To buy: Gucci

colorful heels sign summer trend


The fashionista of all the zodiac signs, Gemini likes to wear the latest must-have clothing and accessories and is sure to go ga-ga over these Betsey Johnson sandals. Featuring polka dots, gems, tassels and stripes, this fancy footwork combines the best of this season’s trends. To buy: Betsey Johnson

silver mary jane demi wedge


Prentiss explained that Cancers are conventional and like what is “tried and true.” So when it comes to timeless trends, the classic Mary Jane is what comes to mind. Gentle Souls’ demi-wedge version guarantees comfort and style. To buy: Bloomingdales

black patent leather heels sign


Prentiss says, “Leos love to shine and be the center of attention.” For the roaring lionesses, these Michael Kors platform heels in super glossy patent leather will guarantee all eyes will be (and stay) on you. To buy: Michael Kors

leopard print heel sign


Symbolized by the mighty centaur, Sagittarius rule the animals of the zodiac. Take these leopard print pumps by BCBG for a walk and you will remind everyone who is queen of the kingdom. To buy: BCBG

vegan summer sandal


Prentiss suggests, for Virgos less interested in trends and more concerned about health and wellness, to look for shoes made of vegan leather. These sandals by Free People X Farylrobin Millie have adjustable straps and are a practical choice for the practical sign so they can focus on their holistic journey. To buy: Free People X Farylrobin Millie

heels black with gold


Prentiss says that Scorpios love the color red and anything taboo. Not to mention, it’s also the sign that rules sexuality. For the best statement shoe on a night out, look for something sexy and powerful like Katy Perry’s heels. At a towering 4.5 inches, these heels will let everyone know Scorpio has a sassy side. To buy: Zappos

—By Amanda Lauren

For more spirituality, mysticism, and advice for bringing your spirit to the next level, Follow us on Instagram.

Use These Articles to Live a Stylish, Spiritual Life: 
Want More Money in Your Life? Try This Abundance Ritual
Why Your Life Needs a Crystal In It, Right Now
Your Sign’s Sexiest Scent

The Sexiest Jewelry for Every Zodiac Sign
Can Cleansing Your Closet Heal Your Soul? 

Posted on Leave a comment

Want a Signature Look? Start With Your Zodiac Sign

Want a Signature Look? Start With Your Zodiac Sign

By Ruby Warrington

On April 5, 2018

In Aspect, Date, Style

Want a Signature Look? Start With Your Zodiac Sign

This article originally ran on August 1, 2017 — editors

I’ve never been the kind of girl to mix and match my jewelry. Rather than choose pieces to compliment my outfit each day, when I find something that “fits,” it becomes part of my person. My favorites come and go, evolving over time and serving as talismans and markers of important transitions and phases in my life. 

And of course, this has included many pieces that speak to my love of astrology. What better way to be reminded of my connection to the cosmos, and of my wider path, on the daily? Based on the pieces I’ve loved (and sometimes lost) over the years, here’s a roundup of what I think is the best astro jewelry on the internet. What better way to show off your sign?
As Above So Below by Jessica de Lotz
British designer Jessica collaborated with my lovely friend Louise Androlia on this collection, which has pieces for each sign as well as more general zodiac-themed designs. I also happen to know that Gabby Bernstein is a fan! 


Satya Jewelry
A former social worker, Satya launched her collection as a way to give back in a wider sense, and has since donated millions of dollars to children’s charities globally. A big-time lover of astrology, her zodiac pendants also feature the birth stone for each sign.


Laura Lee Jewellery
The sun, moon and stars are regular motifs for another UK-based designer, the double Leo Laura Lee. I love her Zodiac wheel coin necklaces and diamond-encrusted pendants for each sign, while an eclipse necklace inscribed with the words “We are all made of stars” is perfect for August 2017! 


I adore the teeny tiny opal zodiac pieces in this Etsy store, and they’re also a great price point. The collection includes pretty moon and star pieces, and a Hamsa for protecting against negative energy. Colorful and cute.  


Beau and Stella
If you want to get to know what the actual constellation for your sign looks like, then look no further than this New Orleans–based company. The constellation necklaces are delicate talking-point pieces that also offer a visual connection to your place in the cosmos. Can you see your constellation in the night sky?


Logan Hollowell
At Logan Hollowell, the constellations of the zodiac get the bling treatment with diamonds or turquoise. The Big Dipper and Ursa Major constellations are also available as earrings, and I love sun and moon Unity necklace from the Many Moons collection. A girl can dream!


An Aries zodiac pendant from Asha was the first piece of astro-themed jewelry I ever owned, and I wore it non-stop for about five years. The mother-of-pearl finish looks elegant and sophisticated and felt like the perfect talisman for that period of my life. 


Haute Bauble
Spell out your sign for the world with a zodiac name pendant from Haute Bauble, who specialize in astro jewelry. A forever SATC fan, this would totally be my Aries piece of choice, if I didn’t already wear a “Numinous” name chain—a gift from my husband after I first launched my site. 


Which one speaks to you? If you do buy one, Instagram your look and tag me—would love to see how you rock your talisman!

Feature photo courtesy of Logan Hollowell. 

Unpack secrets about your romantic past, present, and future….

Want more spirituality, mysticism, and advice for bringing your spirit to the next level? Follow us on Instagram. 
For more of Ruby Warrington’s tips on how to live a stylishly spiritual life, try: 
Your Sign’s Sexiest Summer Hairstyles 
For a Tattoo You’ll Never Regret, Tap Your Zodiac Sign
Know Your Period, Know Your Power
Here’s the Best Perfume for Your Zodiac Sign. You’re Welcome.


Posted on Leave a comment

The Crystal-Based Beauty Product Your Sign Needs

The Crystal-Based Beauty Product Your Sign Needs


On March 26, 2018

In Date, Future, Style

The Crystal-Based Beauty Product Your Sign Needs

Have you ever wondered why your body is always dry or that mystery cause of your frequent breakouts? It could be your zodiac sign. It turns out that every sign has it’s own unique set of skincare challenges. Once you understand what those are, it’s easy to find a solution.Writer Amanda Lauren asked Michelle Prentiss, a second generation astrologer and intuitive healer about the skincare issues specific to each sign and how they can be addressed with a variety of crystal infused products. Crystals can be a key skincare ingredient according to Michelle, who explained, “Crystals have physical and energy properties to benefit overall wellness. Vedic astrology includes precious gems to balance planetary energies in the chart.”

Want a sneak peek into 2018? Find out what to expect right now with your 2018 premium horoscope! 

If there is a zodiac sign prone to acne—it is Aries. Prentiss told me they can have oily skin and need both “cooling and harmonizing elements.” First of all, it’s important to make sure oily skin is properly cleansed. Nazan Schnapp’s Detoxing Cleanser Aquamarine Daily Exfoliator not only cleanses, but also purifies. After cleansing, be sure to apply Lilfox’s Mystic Awakening Rosemary Skin Toner Mist With Amethyst Infusion. The antimicrobial mist cools and balances for a fresh glow.

Some signs have problems with particular areas of the skin. For example, Taurus’ can have issues with the eyes, ears, nose and throat. Prentiss told me, “They may have dry skin and need to improve circulation, which means moving energy with the body.” A jade facial roller is a great way to instantly improve circulation and harness the healing power of that crystal.

Jade Facial Roller, $8 

A product such as Shiva Rose’s Blue Crystal Eye Cream is perfect to restore dry under-eye areas. Containing azurite, hyaluronic acid and calendula, it moisturizes and calms the under-eye area. Keep the jar in your refrigerator for an extra kick.

Prentiss says, “Gemini have super sensitive nervous systems and can get breakouts. They can have ungrounded energy so you want something grounding, holistic and cooling.” After cleansing, Gemini should refresh with Gemstone Organics’ moonstone face cream. This product balances out acne-prone skin, especially if it is the result of hormonal issues. Another great product for Gemini is Herbivore Botanicals’ gemstone mask, which contains calming and healing tourmaline. 

Herbivore Brighten Instant Glow Mask, $48 

Prentiss says that Cancers tend to have sensitive skin, so they need both calming and balancing elements. She also noted it’s important for Cancers to pay attention to the décolletage area—so don’t skip applying products to the neck and chest. A After rising, spray Olivine Atelier’s Love Roses Beauty Mist. This rose quartz essence infusion can be used every day.

Olivine Atelier Lose and Roses Mist, $32

Leos can be very fiery and dynamic, so Prentiss suggests using airy products to “break up the fire.”  She also noted, “Anything sparkly can make them feel like a rock star (literally).”Roxx Polish’s Clear Quartz Infused Bubble Gum Sugar Lip Scrub exfoliates rough, flaky Leo lips.

Roxx Polish Clear Quartz Balm, $7 

Unlike most of the other zodiac signs, Virgos are lucky because they tend not to have a lot of skincare problems. But, they are prone to digestive issues. A product such as The Ritual’s Moondust Detox Mask contains several ingredients to benefit this sign including moonstone, activated charcoal and amethyst. Prentiss revealed that Virgos need to take time to slow down, making applying a facial mask and letting it sit, a true act of self-careWhether it is in the shower or bath, Virgos can benefit both physically and spiritually from a moonstone infused product such as Crystal Bar’s Moon Child soap.

Crystal Bar Moon Child Soap, $8 

Prentiss told me that while Libras aren’t very prone to skincare issues, they can develop kidney issues, so it is important to use products that detoxify. Bright crystals, such as carnelian are ideal for this sign. Libras will love Luna Noel’s Desert Earth Mood perfume, which is infused with the stone.

Scorpios can have issues with eliminating and re-generating, so it’s important for them to exfoliate. Herbivore Botanicals’ Brighten Instant Glow Mask does this gently with micronized Brazilian Tourmaline. To nourish that fresh skin, Sjal’s Saphir Concentrate Anti-Aging Face Oil is a must. Infused with Himalayan blue sapphires and aquamarine energy, it hydrates and renews the face.

Sjal Saphir Concentrate Anti-Aging Face Oil, $175

Sagittarius can be a very athletic sign. Prentiss says they can need help with sweating issues and to keep their energy moving. Pacifica Beauty’s Crystal Power Hydro Mist, which is formulated with rose quartz is perfect for a quick post-workout cool off. 

Pacficia Beauty Crystal Power Hydro Mist, $28

Capricorn Skin sensitivity is a problem for Capricorns. Prentiss explained they can develop conditions such as eczema and psoriasis. They also suffer from dryness. Prentiss says that heart-centered crystals such as rose quartz are ideal. Pacifica Beauty’s Crystal Glow Power Shimmer Body Lotion fits the bill perfectly because it not only contains rose quartz, it’s truly moisturizing for the entire body.

Crystal Glow Power Shimmer Body Lotion, $25 

If you are an Aquarius, Prentiss suggests looking for balancing products that contain topaz. Glossier’s Haloscope, which is infused with the stone, is tailor-made for the sign.

Glossier Haloscope, $22 

Pisces Weekly Horoscope 
According to Prentiss, Pieces’ can have issues with their feet in particular. A tool such as the Amopé Pedi Perfect Extra Coarse Electronic Foot File with Diamond Crystals will get the job done.

Amope Pedi Perfect Rollers with Diamond Crystals, $18 

Written by Amanda Lauren.

For more spirituality, mysticism, and advice for bringing your spirit to the next level, Follow us on Instagram.

Use These Articles to Live a Stylish, Spiritual Life: 
Want More Money in Your Life? Try This Abundance Ritual
Why Your Life Needs a Crystal In It, Right Now
Your Sign’s Sexiest Scent

The Sexiest Jewelry for Every Zodiac Sign
Can Cleansing Your Closet Heal Your Soul? 

Posted on Leave a comment

Want a New Look for The New Year? Let Your Intuition Guide You

Want a New Look for The New Year? Let Your Intuition Guide You


On January 11, 2018

In Aspect, Date, Style

Want a New Look for The New Year? Let Your Intuition Guide You

I unwrapped the silver platform Steve Madden Mary Janes with more Christmas awe and wonder than, as a 16 year old, I was comfortable showing. I couldn’t help it; these shoes resonated with my very soul.  I was a teenager in the 90’s, oblivious to the conception of the internet and the way it would change everything.  My personal style was born under the influence of Cher from Clueless, Casey from Mad Love, and the original 90210 characters.  Now adrift in our everyday  ocean of social media marketing, we are likely to double tap an outfit we wish we owned and immediately repost a quote about following our inner voice. Our culture constantly tells us what we want and, conveniently, how to get it. In this Influencer/Follower driven landscape how do we recover our own intuitive style and, more importantly, why should we? The morning ritual of dressing our bodies is a non-verbal act of self expression–a daily opportunity to be the artist of our own life.

As the owner of an ethically sourced clothing store, a mom, and a tarotist, I’m trained to listen to my gut. I truly believe that no act is too trivial to call upon the guidance of the universe. No one can deny that choosing the right outfit sets the tone for one’s day, so every morning I stand in my closet, close my eyes, and listen. Soon, colors, textures, and moods begin to emerge in my mind’s eye.  On a larger scale, how does this instinctive practice lend itself to building an entire wardrobe? To me, these are the important questions to ask yourself:

Want 2018 to be the best year ever? Start prepping now with your 2018 horoscope!

What feels right?
The simple act of  inner listening  is everything! Make a habit of feeling out your instincts. Picture yourself in your usual situations. How do you want to feel teaching that class, giving that presentation, sitting at that desk, pushing a cart through Target? How would you feel, act, and respond if you chose a particular color or fabric? Pay close attention to any  inner shifts as you experiment with different looks.

What elements are you drawn to? As a Cancer (water sign) I steer clear of anything structured. Anything. My wardrobe is mostly navy, white, black, grey and denim, reminiscent of the Oregon coast where I spent many summers growing up. I want my life to be fluid, to depict flow. This is how I’m comfortable and feel my most authentic. What elements resonate with you? Are you all fire and energy, earthy and grounded, airy and full of light? We are all a little bit of each of these, so don’t limit yourself.

What are your values?
As a reformed, ethical fashion advocate I spend much of my day educating consumers on the ugliness of fast fashion. Make informed buying choices and know that your shopping directly impacts people and the planet. Do you want to wear organic and sustainable fabrics? Do you want to support independent designers? Do you want to extend the life of clothing by buying second hand? Do you want to invest in Fair Trade goods? Conscious consumers are a vital component in the reshaping of the fashion industry.

What inspires you?
Not to be completely overlooked in the development of your intuitive style is the matter of inspiration. Make that vision board. Pin that look. Share that post, not forgetting that inspire also means to breathe in. Take in these myriad creative concepts and make them pieces of yourself.

Fashion has long been dismissed as a superficial business, but today there is a growing focus on the intersecting point between style and spirituality. Tattoo artists are devoting themselves to shamanism and creating tarot-inspired images. Stylists are delving into metaphysics in order to clear the negative energy in clients’ closets. Likewise, curating a wardrobe based on intuition is an exercise in self discovery, an unveiling of your essential self, a daily divination practice–no crystal gazing required. — by Jamie Richardson

Jamie Richardson is a tarot reader, mom, and online boutique owner in Denver, CO, specializing in ethical fashion, vintage goods, and tarot decks and readings. Find her @EmberandAura. 

Want 2018 to be the best year ever? Start prepping now with your 2018 horoscope!

Here’s How to Add Magic to Your Everyday Look: 
The Hottest Clothes and Makeup for Your Zodiac Sign, and Where to Get Them
Searching for the Ultimate Good Luck Crystal? Numerology Holds the Key
The Sexiest Jewelry for Every Zodiac Sign
A Crystal a Day Brings Good Vibes to Stay

Posted on Leave a comment

Because the Best Things in Life Are Free: A No-Cost Gift Strategy for Every Sign In Your Life

Because the Best Things in Life Are Free: A No-Cost Gift Strategy for Every Sign In Your Life

By Ruby Warrington

On December 13, 2017

In Aspect, Gift, Style

Because the Best Things in Life Are Free: A No-Cost Gift Strategy for Every Sign In Your Life

They say the best things in life are free … and at the holidays doesn’t that feel like anything but the truth? Beginning with the Black Friday stampedes, December quickly snowballs into a marathon of frenzied spending, as we stockpile gifts for family, friends, and workplace secret Santas. The list can feel never-ending, with credit card statements to match—and that’s before we’ve even factored in the self-gifting that tends to happen along the way.  

Enough already! If 2017 has shown us anything, it’s that what really counts is being there for each other. Read on for an alternative holiday gift guide, with ideas for gifts that cost practically nothing—but will show your friends they mean everything to you!

Want 2018 to be the best year ever? Start prepping now with your 2018 horoscope!

A “compliment shower.” Aries loves to feel like the no.1 most important person in the room—not to mention be reminded how fab they are. Invite your Aries friend over to visit, and have them sit in a chair in the middle of the room while you shower them with compliments for at least 20 minutes.
A foot rub. The most tactile sign of the zodiac, Taurus loves physical contact and probably already has a massage therapist on speed-dial. Treat your Taurus friend like the Queen she is by having her soak her feet in warm water and bubbles, before anointing her tootsies with luscious scented lotion.

A comedy marathon. Gemini really, really, really loves to laugh, and so before your next get-together take some time to research a bunch of cheesy jokes to pepper your conversation with. When you have time for a longer hang, crack the popcorn and settle in for a night of Netflix comedy gold.

Homemade cookies. Soft-centered Cancer loves to be looked after, and nothing says “I care” like a plate of fresh-baked cookies. And since your sensitive Cancer friend is usually the one mothering everyone else, you can definitely expect to be repaid and then some for your heartfelt gesture.

A kitchen disco. Dance party! Two of every Leo’s very favorite words, and it doesn’t have to mean an expensive visit to the club. In fact, a disco moment in your kitchen can be even more fun as there are no shoes required and you also get to mix your own drinks. Shake it out and turn it loose!

Volunteering mission. Virtuous Virgo loves to be of service, and nothing feels better at the holidays than helping out at a soup kitchen or winter coat drive. Do your research about volunteering opportunities near you, get your Holiday cheer on, and recruit your Virgo friend for an afternoon of mutual giving.

Portrait painting session. Life must be beautiful for Libras, and this aesthetic sign has a natural artistic streak. And in an age of selfies and photo-shopped perfection, what better way for you and your Libra friend to appreciate each other’s natural born beauty than painting each other’s portraits

Tarot reading. The witchiest sign of the Zodiac, Scorpio loves everything esoteric and has an innate connection to the occult. As we round out the year, invite your Scorpio friend over for an amateur tarot reading—asking the cards to reveal what’s in store for 2018. The winter solstice of Dec 21would be the perfect date!

An adventure to a new part of town. Sagittarius loves to travel, but this doesn’t have to mean a trip to foreign shores. Your Sag friend will get equally excited at the prospect of a day spent checking out a new hood in your city, with a stop-off at a hip new ethnic restaurant to refuel. Don’t forget your camera!

Personal branding session. High-achieving Capricorn always has their eye on the next rung of the ladder, and their sights set firmly on world domination. Looking ahead to 2018, invite your Cap over for a friendly “end of year review,” helping identify ways they can play to their natural talents in the coming year.

Vision board session. With one foot already in the future, quirky Aquarius loves to look ahead—and the holidays are the perfect time to create a vision board for the coming year. Stock up on magazines and glue, and invite your Aquarius friend over to get creative with your visions for a truly abundant 2018.

A sentimental playlist. Music has a special place in the heart of every Pisces, and this sign loves happy and sad songs alike. Show your Pisces friend how much they mean to you with a specially curated playlist, designed to remind them of all the special times you’ve shared. The more loved-up the lyrics the better!  

Ruby Warrington is the founder of the modern spirituality site The Numinous; the co-founder of Moon Club, a monthly mentoring program; and the author of Material Girl, Mystical World.

Want more spirituality, mysticism, and advice for bringing your spirit to the next level of awesome? Follow us on Instagram.

Looking for a Perfectly Stylish Gift for the Holidays? Start Here!
The Hottest Clothes and Makeup for Your Zodiac Sign, and Where to Get Them
Searching for the Ultimate Good Luck Crystal? Numerology Holds the Key
The Sexiest Jewelry for Every Zodiac Sign
A Crystal a Day Brings Good Vibes to Stay

Posted on Leave a comment

Your Cyber Monday Gift Guide for Any Sagittarius (Or, Really, Just Anyone!) On Your List

Your Cyber Monday Gift Guide for Any Sagittarius (Or, Really, Just Anyone!) On Your List


On November 27, 2017

In Aspect, Gift, Style

Your Cyber Monday Gift Guide for Any Sagittarius (Or, Really, Just Anyone!) On Your List

Make 2018 your year! Here’s how!

It’s Sagittarius season, and if you have an adventurous archer on your list, chances are, you’re checking—and shopping—for them twice, with their birthday and the holidays coming up. These gifts may have special appeal to Archers (after all, it is their month) but we bet any sign on your list will appreciate these gifts. Best of all: They’re currently on sale. But don’t delay. Here, your Cyber Monday Sagittarius gift guide (which we bet will even appeal to your Taurus, Pisces, or Scorpio pals too!)

1. Luxe Candle

Viktor & Rolf Bonbon Scented Candle, $60
Not just a candle, this spicy scent speaks to the many layers of the average Sagittarius, while also being a perfect scent for the holidays.

2. Toddler Galaxy Rain Boots

Hunter Toddler Galaxy Rain Boots, $45
Have a little kid on your list? Trust that they (and their parents!) will love these whimsical, practical, sturdy boots that literally remind them to keep their feet on the ground as they dream of the stars.

3. Unicorn Candle

Diptyque Unicorn Frosted Forest Scented Candle, $70
Have a unique person on your gift list? Trust that they do not have a unicorn candle in their collection (yet!) and trust that this will be a gift they love and will fondly think of you whenever they light it.

4. Zodiac Charm

Zodiac charm necklace, $58
Why wear your heart on your sleeve when you can wear your sign on your neck? 

5. Luscious Lotion

Philosophy Dance of the Dewdrop Fairy Lotion, $12
Practical Sags don’t tend to go big on lotions, potions, and makeup when they’re spending their own money … but adore getting pampered by their nearest and dearest!

6. XL Coloring Poster

Magic Coloring Poster, $15

Kids and kids at heart will adore this oversize poster, perfect for zoning out, coloring, and just enjoying the physical joy of putting pen (okay, marker) to paper.

7. Office Supplies With Attitude

Unicorn Tape Dispenser, $15

Admit it: Who on your list doesn’t need this? 

8. Manifestation Necklace

Magical Possibilities Necklace, $58
A powerful reminder to friends and family to always look to the rainbow and embrace the magic of everyday life.

9. Woodsy Scented Grooming Kit

Kiehl’s Men’s Grooming Kit, $35
Lightly scented, easy to apply, and sexy, Sagittarius men will love this grooming kit, but it’s a pretty safe bet for any guy on your list. 

10. Keepsake Box

Zodiac Ceramic Box, $28
A pretty keepsake box to remind anyone to stay connected with the stars.

We’ll be adding gift guides all month, so stay tuned! Whether your friends are new age, now age, or skeptical, we’ve got gifts for everyone on your list, across the Zodiac! Browse below for some more potential options for your list and stay tuned!

Want to know if love is in your future in 2018? Here’s how to find out!

Looking for the Perfect Present? Start Here!
The Best Gifts for a Scorpio
The Best Gifts for a Libra
The Hottest Clothes and Makeup for Your Zodiac Sign
The Sexiest Jewelry for Every Zodiac Sign
Use Your Zodiac Sign to Pick Your Perfect Bathing Suit